Privacy and Cookie Policy
Last updated: 7 June 2026
Website: builtforskin.com
Contact: team@builtforskin.com
Built For Skin is currently operated by Yoana Kirilova. For data protection purposes, Yoana Kirilova is the data controller for personal information collected through this website.
This policy explains how we collect, use and protect personal information when you visit our website, join our mailing list, answer our landing-page questions, pay a refundable early access deposit, or interact with our cookie banner.
Built For Skin is not yet incorporated as a company. If this changes, we will update this policy.
1. Personal information we collect
When you join the Built For Skin mailing list, we collect your name, email address, marketing consent status, double opt-in confirmation status, and the date and time of your sign-up or confirmation.
When you answer our landing-page questions, we may collect your selected answers about how you prefer to find your skincare routine, how many skincare steps you would realistically do, and which support features may help you stay consistent.
When you pay a refundable early access deposit through Stripe, we may collect or receive payment-related information such as your name, email address, billing address, payment amount, payment date, payment status, Stripe payment ID, receipt information, refund status, and limited payment method details such as card brand and last four digits where Stripe makes this available. We do not collect or store your full card number, CVC or full payment card details on our website.
We may also collect UTM/source information, such as the campaign, platform or link that brought you to the website. If you pay a deposit after arriving from an ad campaign or tracked link, we may use UTM/source information to understand which campaign or link led to the deposit payment.
If you accept analytics cookies, we may collect website analytics information such as page views, button clicks, form starts, sign-up conversion markers, deposit button clicks, deposit page visits, approximate location, device type, browser type, operating system, referral source and campaign source.
We do not collect skin photos, face scans, uploaded images, medical information, allergy information or diagnostic skin information through this landing page.
We do not send your name, email address, card details or Stripe payment information to Google Analytics.
2. Why we use your information
We use your name and email address to add you to the waitlist and send marketing emails where you have given consent.
We may send emails about product updates, testing panel invitations, beta testing opportunities, early access, launch offers, preorder prompts, skincare education, newsletters, future landing pages and surveys.
We use payment-related information to process your refundable early access deposit, send or support payment receipts, keep records of who has paid a deposit, manage refund requests, issue refunds where required, and apply the deposit against a future Built For Skin order if products launch.
We use your questionnaire answers and campaign/source data to understand demand, improve our product development decisions, and assess which landing-page options are most relevant to different audience groups.
We may use deposit payment information and campaign/source data to understand whether visitors are willing to place a refundable deposit and which campaigns or landing-page routes lead to deposit payments.
We use analytics data to understand how visitors use the website, which buttons are clicked, which campaigns drive sign-ups or deposit payments, and how the landing page performs.
We use consent, unsubscribe, payment and refund records to manage compliance, keep accurate financial and legal records, and make sure we do not email people who have opted out.
3. Lawful basis
For marketing emails, we rely on your consent.
For Google Analytics and other non-essential analytics cookies, we rely on your consent.
For processing refundable deposit payments and taking steps connected with that payment, we rely on contract or steps taken before entering into a contract.
For payment records, refund records, accounting records, fraud prevention, dispute handling and compliance records, we rely on legal obligation and/or legitimate interests.
For product-development insights, landing-page performance analysis, website security, internal administration and suppression records, we rely on our legitimate interests, unless consent is required by law.
Where we rely on consent, you can withdraw that consent at any time.
Paying a deposit does not automatically add you to our marketing mailing list. We will only send marketing emails where you have separately consented to receive them, unless the message is a necessary transactional message about your deposit, refund or future redemption.
4. Marketing emails and unsubscribing
We use Brevo to manage our mailing list and send marketing emails.
We use double opt-in. This means you may need to confirm your subscription before being added to the mailing list.
You can unsubscribe at any time by clicking the unsubscribe link in any marketing email or by contacting team@builtforskin.com.
If you unsubscribe, we may keep a limited suppression record of your email address so we do not email you again.
5. Refundable deposit payments
We may offer visitors the option to pay a £20 refundable early access deposit for Built For Skin.
Payments are processed securely by Stripe. When you pay through Stripe, Stripe collects and processes the payment information needed to complete the transaction. We do not collect or store your full card number, CVC or full payment card details on our website.
We may use the information connected with your payment to confirm your deposit, keep a deposit record, respond to payment or refund questions, issue refunds, and apply the deposit against a future Built For Skin order if products launch.
If we cannot make the relevant products available by the date stated in our deposit terms, or if you request a refund before using your deposit, we may issue a refund through Stripe to the original payment method used.
Payment-related messages, such as receipts, refund confirmations or deposit updates, are transactional messages and are separate from marketing emails.
6. Cookies and Google Analytics
We use Cookiebot to manage cookie consent.
Some cookies are necessary for the website or cookie banner to work. These may be used to remember your cookie choices, support website security or enable basic website functions.
We also use Google Analytics 4 through Google Tag Manager to measure website and landing-page performance. Google Analytics may track page views, Q1 button clicks, Q2 selections, Q3 support feature selections, form starts, email sign-up conversion markers, deposit button clicks, deposit page visits, UTM campaign information, approximate location, device information and browser information.
Google Analytics cookies are optional and are off unless you accept them.
Our cookie banner lets you accept all cookies, reject non-essential cookies or manage your preferences.
You can change or withdraw your cookie consent at any time using the Cookie settings link in the website footer.
We intend to set Google Analytics user-level and event-level data retention to 14 months.
7. Service providers and access
We use third-party service providers to operate the website, mailing list, payment processing, analytics and cookie consent system.
These include Framer for website hosting and building, Brevo for email marketing and consent records, Stripe for payment processing, receipts and refunds, Google Analytics and Google Tag Manager for analytics, and Cookiebot for cookie consent management.
Stripe may process payment information, customer contact details, billing details, transaction records, payment status, refund status and limited payment method information in order to process payments, provide receipts, support refunds, help prevent fraud and comply with payment-related legal obligations.
Access to personal information is limited to Yoana Kirilova and the web developer where access is needed to maintain the website, analytics setup, payment setup, forms or mailing list.
We may export limited information to tools such as Google Sheets, Airtable, Notion, Excel or similar internal tools if needed for analysis, deposit tracking or administration.
We do not sell your personal information.
8. International processing
Because our website is available globally and we use third-party service providers, your personal information may be processed or stored outside the UK, including in the EEA, the United States or Canada.
Our service providers, including Stripe, may process or store personal information outside the UK, including in the EEA, the United States or Canada.
Where required, we rely on appropriate safeguards made available by our service providers, such as data processing agreements, standard contractual clauses, UK international transfer mechanisms or other lawful transfer mechanisms.
9. How long we keep information
We keep mailing list data until you unsubscribe or ask us to delete it.
We keep limited suppression records where needed to make sure we do not email people who have opted out.
We keep consent records for as long as needed to show when, how and what you consented to.
We keep payment and deposit records for as long as needed to manage deposits, refunds, redemption against a future order, accounting, legal, tax, fraud prevention and dispute handling requirements.
We keep refund records for as long as needed to show that a refund was requested, processed or completed.
We keep landing-page response data until product launch decisions are complete. After that, we will delete or anonymise it where possible.
We intend to keep Google Analytics user-level and event-level data for 14 months.
10. Your rights
Depending on where you live, you may have the right to request access to your personal information, ask us to correct inaccurate information, ask us to delete your information, withdraw consent, object to direct marketing, unsubscribe from marketing emails, or ask us to restrict certain uses of your information.
To make a request, contact team@builtforskin.com.
We may need to verify your identity before responding. We will respond within the timeframe required by applicable law.
11. Complaints
If you have a concern about how we handle your personal information, please contact us first at team@builtforskin.com.
If you are in the UK, you also have the right to complain to the Information Commissioner’s Office.
12. Changes to this policy
We may update this policy as Built For Skin develops, incorporates, launches products, changes service providers or adds new website features.
The latest version will be available on this website.
Privacy and Cookie Policy
Last updated: 7 June 2026
Website: builtforskin.com
Contact: team@builtforskin.com
Built For Skin is currently operated by Yoana Kirilova. For data protection purposes, Yoana Kirilova is the data controller for personal information collected through this website.
This policy explains how we collect, use and protect personal information when you visit our website, join our mailing list, answer our landing-page questions, pay a refundable early access deposit, or interact with our cookie banner.
Built For Skin is not yet incorporated as a company. If this changes, we will update this policy.
1. Personal information we collect
When you join the Built For Skin mailing list, we collect your name, email address, marketing consent status, double opt-in confirmation status, and the date and time of your sign-up or confirmation.
When you answer our landing-page questions, we may collect your selected answers about how you prefer to find your skincare routine, how many skincare steps you would realistically do, and which support features may help you stay consistent.
When you pay a refundable early access deposit through Stripe, we may collect or receive payment-related information such as your name, email address, billing address, payment amount, payment date, payment status, Stripe payment ID, receipt information, refund status, and limited payment method details such as card brand and last four digits where Stripe makes this available. We do not collect or store your full card number, CVC or full payment card details on our website.
We may also collect UTM/source information, such as the campaign, platform or link that brought you to the website. If you pay a deposit after arriving from an ad campaign or tracked link, we may use UTM/source information to understand which campaign or link led to the deposit payment.
If you accept analytics cookies, we may collect website analytics information such as page views, button clicks, form starts, sign-up conversion markers, deposit button clicks, deposit page visits, approximate location, device type, browser type, operating system, referral source and campaign source.
We do not collect skin photos, face scans, uploaded images, medical information, allergy information or diagnostic skin information through this landing page.
We do not send your name, email address, card details or Stripe payment information to Google Analytics.
2. Why we use your information
We use your name and email address to add you to the waitlist and send marketing emails where you have given consent.
We may send emails about product updates, testing panel invitations, beta testing opportunities, early access, launch offers, preorder prompts, skincare education, newsletters, future landing pages and surveys.
We use payment-related information to process your refundable early access deposit, send or support payment receipts, keep records of who has paid a deposit, manage refund requests, issue refunds where required, and apply the deposit against a future Built For Skin order if products launch.
We use your questionnaire answers and campaign/source data to understand demand, improve our product development decisions, and assess which landing-page options are most relevant to different audience groups.
We may use deposit payment information and campaign/source data to understand whether visitors are willing to place a refundable deposit and which campaigns or landing-page routes lead to deposit payments.
We use analytics data to understand how visitors use the website, which buttons are clicked, which campaigns drive sign-ups or deposit payments, and how the landing page performs.
We use consent, unsubscribe, payment and refund records to manage compliance, keep accurate financial and legal records, and make sure we do not email people who have opted out.
3. Lawful basis
For marketing emails, we rely on your consent.
For Google Analytics and other non-essential analytics cookies, we rely on your consent.
For processing refundable deposit payments and taking steps connected with that payment, we rely on contract or steps taken before entering into a contract.
For payment records, refund records, accounting records, fraud prevention, dispute handling and compliance records, we rely on legal obligation and/or legitimate interests.
For product-development insights, landing-page performance analysis, website security, internal administration and suppression records, we rely on our legitimate interests, unless consent is required by law.
Where we rely on consent, you can withdraw that consent at any time.
Paying a deposit does not automatically add you to our marketing mailing list. We will only send marketing emails where you have separately consented to receive them, unless the message is a necessary transactional message about your deposit, refund or future redemption.
4. Marketing emails and unsubscribing
We use Brevo to manage our mailing list and send marketing emails.
We use double opt-in. This means you may need to confirm your subscription before being added to the mailing list.
You can unsubscribe at any time by clicking the unsubscribe link in any marketing email or by contacting team@builtforskin.com.
If you unsubscribe, we may keep a limited suppression record of your email address so we do not email you again.
5. Refundable deposit payments
We may offer visitors the option to pay a £20 refundable early access deposit for Built For Skin.
Payments are processed securely by Stripe. When you pay through Stripe, Stripe collects and processes the payment information needed to complete the transaction. We do not collect or store your full card number, CVC or full payment card details on our website.
We may use the information connected with your payment to confirm your deposit, keep a deposit record, respond to payment or refund questions, issue refunds, and apply the deposit against a future Built For Skin order if products launch.
If we cannot make the relevant products available by the date stated in our deposit terms, or if you request a refund before using your deposit, we may issue a refund through Stripe to the original payment method used.
Payment-related messages, such as receipts, refund confirmations or deposit updates, are transactional messages and are separate from marketing emails.
6. Cookies and Google Analytics
We use Cookiebot to manage cookie consent.
Some cookies are necessary for the website or cookie banner to work. These may be used to remember your cookie choices, support website security or enable basic website functions.
We also use Google Analytics 4 through Google Tag Manager to measure website and landing-page performance. Google Analytics may track page views, Q1 button clicks, Q2 selections, Q3 support feature selections, form starts, email sign-up conversion markers, deposit button clicks, deposit page visits, UTM campaign information, approximate location, device information and browser information.
Google Analytics cookies are optional and are off unless you accept them.
Our cookie banner lets you accept all cookies, reject non-essential cookies or manage your preferences.
You can change or withdraw your cookie consent at any time using the Cookie settings link in the website footer.
We intend to set Google Analytics user-level and event-level data retention to 14 months.
7. Service providers and access
We use third-party service providers to operate the website, mailing list, payment processing, analytics and cookie consent system.
These include Framer for website hosting and building, Brevo for email marketing and consent records, Stripe for payment processing, receipts and refunds, Google Analytics and Google Tag Manager for analytics, and Cookiebot for cookie consent management.
Stripe may process payment information, customer contact details, billing details, transaction records, payment status, refund status and limited payment method information in order to process payments, provide receipts, support refunds, help prevent fraud and comply with payment-related legal obligations.
Access to personal information is limited to Yoana Kirilova and the web developer where access is needed to maintain the website, analytics setup, payment setup, forms or mailing list.
We may export limited information to tools such as Google Sheets, Airtable, Notion, Excel or similar internal tools if needed for analysis, deposit tracking or administration.
We do not sell your personal information.
8. International processing
Because our website is available globally and we use third-party service providers, your personal information may be processed or stored outside the UK, including in the EEA, the United States or Canada.
Our service providers, including Stripe, may process or store personal information outside the UK, including in the EEA, the United States or Canada.
Where required, we rely on appropriate safeguards made available by our service providers, such as data processing agreements, standard contractual clauses, UK international transfer mechanisms or other lawful transfer mechanisms.
9. How long we keep information
We keep mailing list data until you unsubscribe or ask us to delete it.
We keep limited suppression records where needed to make sure we do not email people who have opted out.
We keep consent records for as long as needed to show when, how and what you consented to.
We keep payment and deposit records for as long as needed to manage deposits, refunds, redemption against a future order, accounting, legal, tax, fraud prevention and dispute handling requirements.
We keep refund records for as long as needed to show that a refund was requested, processed or completed.
We keep landing-page response data until product launch decisions are complete. After that, we will delete or anonymise it where possible.
We intend to keep Google Analytics user-level and event-level data for 14 months.
10. Your rights
Depending on where you live, you may have the right to request access to your personal information, ask us to correct inaccurate information, ask us to delete your information, withdraw consent, object to direct marketing, unsubscribe from marketing emails, or ask us to restrict certain uses of your information.
To make a request, contact team@builtforskin.com.
We may need to verify your identity before responding. We will respond within the timeframe required by applicable law.
11. Complaints
If you have a concern about how we handle your personal information, please contact us first at team@builtforskin.com.
If you are in the UK, you also have the right to complain to the Information Commissioner’s Office.
12. Changes to this policy
We may update this policy as Built For Skin develops, incorporates, launches products, changes service providers or adds new website features.
The latest version will be available on this website.
Privacy and Cookie Policy
Last updated: 7 June 2026
Website: builtforskin.com
Contact: team@builtforskin.com
Built For Skin is currently operated by Yoana Kirilova. For data protection purposes, Yoana Kirilova is the data controller for personal information collected through this website.
This policy explains how we collect, use and protect personal information when you visit our website, join our mailing list, answer our landing-page questions, pay a refundable early access deposit, or interact with our cookie banner.
Built For Skin is not yet incorporated as a company. If this changes, we will update this policy.
1. Personal information we collect
When you join the Built For Skin mailing list, we collect your name, email address, marketing consent status, double opt-in confirmation status, and the date and time of your sign-up or confirmation.
When you answer our landing-page questions, we may collect your selected answers about how you prefer to find your skincare routine, how many skincare steps you would realistically do, and which support features may help you stay consistent.
When you pay a refundable early access deposit through Stripe, we may collect or receive payment-related information such as your name, email address, billing address, payment amount, payment date, payment status, Stripe payment ID, receipt information, refund status, and limited payment method details such as card brand and last four digits where Stripe makes this available. We do not collect or store your full card number, CVC or full payment card details on our website.
We may also collect UTM/source information, such as the campaign, platform or link that brought you to the website. If you pay a deposit after arriving from an ad campaign or tracked link, we may use UTM/source information to understand which campaign or link led to the deposit payment.
If you accept analytics cookies, we may collect website analytics information such as page views, button clicks, form starts, sign-up conversion markers, deposit button clicks, deposit page visits, approximate location, device type, browser type, operating system, referral source and campaign source.
We do not collect skin photos, face scans, uploaded images, medical information, allergy information or diagnostic skin information through this landing page.
We do not send your name, email address, card details or Stripe payment information to Google Analytics.
2. Why we use your information
We use your name and email address to add you to the waitlist and send marketing emails where you have given consent.
We may send emails about product updates, testing panel invitations, beta testing opportunities, early access, launch offers, preorder prompts, skincare education, newsletters, future landing pages and surveys.
We use payment-related information to process your refundable early access deposit, send or support payment receipts, keep records of who has paid a deposit, manage refund requests, issue refunds where required, and apply the deposit against a future Built For Skin order if products launch.
We use your questionnaire answers and campaign/source data to understand demand, improve our product development decisions, and assess which landing-page options are most relevant to different audience groups.
We may use deposit payment information and campaign/source data to understand whether visitors are willing to place a refundable deposit and which campaigns or landing-page routes lead to deposit payments.
We use analytics data to understand how visitors use the website, which buttons are clicked, which campaigns drive sign-ups or deposit payments, and how the landing page performs.
We use consent, unsubscribe, payment and refund records to manage compliance, keep accurate financial and legal records, and make sure we do not email people who have opted out.
3. Lawful basis
For marketing emails, we rely on your consent.
For Google Analytics and other non-essential analytics cookies, we rely on your consent.
For processing refundable deposit payments and taking steps connected with that payment, we rely on contract or steps taken before entering into a contract.
For payment records, refund records, accounting records, fraud prevention, dispute handling and compliance records, we rely on legal obligation and/or legitimate interests.
For product-development insights, landing-page performance analysis, website security, internal administration and suppression records, we rely on our legitimate interests, unless consent is required by law.
Where we rely on consent, you can withdraw that consent at any time.
Paying a deposit does not automatically add you to our marketing mailing list. We will only send marketing emails where you have separately consented to receive them, unless the message is a necessary transactional message about your deposit, refund or future redemption.
4. Marketing emails and unsubscribing
We use Brevo to manage our mailing list and send marketing emails.
We use double opt-in. This means you may need to confirm your subscription before being added to the mailing list.
You can unsubscribe at any time by clicking the unsubscribe link in any marketing email or by contacting team@builtforskin.com.
If you unsubscribe, we may keep a limited suppression record of your email address so we do not email you again.
5. Refundable deposit payments
We may offer visitors the option to pay a £20 refundable early access deposit for Built For Skin.
Payments are processed securely by Stripe. When you pay through Stripe, Stripe collects and processes the payment information needed to complete the transaction. We do not collect or store your full card number, CVC or full payment card details on our website.
We may use the information connected with your payment to confirm your deposit, keep a deposit record, respond to payment or refund questions, issue refunds, and apply the deposit against a future Built For Skin order if products launch.
If we cannot make the relevant products available by the date stated in our deposit terms, or if you request a refund before using your deposit, we may issue a refund through Stripe to the original payment method used.
Payment-related messages, such as receipts, refund confirmations or deposit updates, are transactional messages and are separate from marketing emails.
6. Cookies and Google Analytics
We use Cookiebot to manage cookie consent.
Some cookies are necessary for the website or cookie banner to work. These may be used to remember your cookie choices, support website security or enable basic website functions.
We also use Google Analytics 4 through Google Tag Manager to measure website and landing-page performance. Google Analytics may track page views, Q1 button clicks, Q2 selections, Q3 support feature selections, form starts, email sign-up conversion markers, deposit button clicks, deposit page visits, UTM campaign information, approximate location, device information and browser information.
Google Analytics cookies are optional and are off unless you accept them.
Our cookie banner lets you accept all cookies, reject non-essential cookies or manage your preferences.
You can change or withdraw your cookie consent at any time using the Cookie settings link in the website footer.
We intend to set Google Analytics user-level and event-level data retention to 14 months.
7. Service providers and access
We use third-party service providers to operate the website, mailing list, payment processing, analytics and cookie consent system.
These include Framer for website hosting and building, Brevo for email marketing and consent records, Stripe for payment processing, receipts and refunds, Google Analytics and Google Tag Manager for analytics, and Cookiebot for cookie consent management.
Stripe may process payment information, customer contact details, billing details, transaction records, payment status, refund status and limited payment method information in order to process payments, provide receipts, support refunds, help prevent fraud and comply with payment-related legal obligations.
Access to personal information is limited to Yoana Kirilova and the web developer where access is needed to maintain the website, analytics setup, payment setup, forms or mailing list.
We may export limited information to tools such as Google Sheets, Airtable, Notion, Excel or similar internal tools if needed for analysis, deposit tracking or administration.
We do not sell your personal information.
8. International processing
Because our website is available globally and we use third-party service providers, your personal information may be processed or stored outside the UK, including in the EEA, the United States or Canada.
Our service providers, including Stripe, may process or store personal information outside the UK, including in the EEA, the United States or Canada.
Where required, we rely on appropriate safeguards made available by our service providers, such as data processing agreements, standard contractual clauses, UK international transfer mechanisms or other lawful transfer mechanisms.
9. How long we keep information
We keep mailing list data until you unsubscribe or ask us to delete it.
We keep limited suppression records where needed to make sure we do not email people who have opted out.
We keep consent records for as long as needed to show when, how and what you consented to.
We keep payment and deposit records for as long as needed to manage deposits, refunds, redemption against a future order, accounting, legal, tax, fraud prevention and dispute handling requirements.
We keep refund records for as long as needed to show that a refund was requested, processed or completed.
We keep landing-page response data until product launch decisions are complete. After that, we will delete or anonymise it where possible.
We intend to keep Google Analytics user-level and event-level data for 14 months.
10. Your rights
Depending on where you live, you may have the right to request access to your personal information, ask us to correct inaccurate information, ask us to delete your information, withdraw consent, object to direct marketing, unsubscribe from marketing emails, or ask us to restrict certain uses of your information.
To make a request, contact team@builtforskin.com.
We may need to verify your identity before responding. We will respond within the timeframe required by applicable law.
11. Complaints
If you have a concern about how we handle your personal information, please contact us first at team@builtforskin.com.
If you are in the UK, you also have the right to complain to the Information Commissioner’s Office.
12. Changes to this policy
We may update this policy as Built For Skin develops, incorporates, launches products, changes service providers or adds new website features.
The latest version will be available on this website.